Group Health Insurance

Group Health Insurance Leads & Appointments

Sales-qualified employer groups, verified for needs and intent and delivered straight to your CRM. No retainers, you pay for results only.

Serving brokers, agencies, and carriersEvery lead intent verified10-day return window
Fortune 500 group health carrier case study video
Fortune 500 carrier · Lowest cost per sale of 2024▶ Recorded
The Math

One closed group pays for the program

Group health has the most forgiving lead economics in insurance. Here is why verified employer intent is worth paying for.

Lowestcost per sale of 2024, in a Fortune 500 carrier’s own vendor review – recorded above
2–8%typical commission on group medical premium, renewing every year
$200K–$400Kannual premium on a typical 20-life employer group
$4K–$16K+recurring yearly commission from a single closed group

Commission ranges reflect standard carrier disclosure data. Watch the carrier review on this page, or see all recorded case studies.

Our Process

How we generate sales-qualified group health leads

Three steps between our outbound engine and an employer-group appointment on your team’s calendar.

1

Field inquiries from employers in the market

Decision makers close to quoting or switching group health coverage, reached at a scale no in-house team can match, where they respond: Their inbox.

2

Double-verify every group health lead

Our in-house verification team screens each employer for needs and intent to confirm they’re sales-ready before anything reaches you.

3

Deliver direct to your CRM

Double-verified appointments land in your CRM with a live notification. If one doesn’t match the scope we agreed, return it within 10 days and pay nothing.

Lead Quality

What counts as a sales-qualified group health lead

Every lead we bill for has cleared the same bar. If it hasn’t, you don’t pay for it.

Every group health lead we deliver has:

  • A decision maker who responded with real interest in group health coverage, not a scraped contact list
  • Sales-ready status confirmed on a live phone call by our in-house team
  • Screened with curated qualifying questions, including employee count and renewal window
  • Fit against the quality scope we agreed with you

Built for companies that sell:

  • Group health and employee benefits brokerage
  • Group medical, dental, vision, and ancillary lines
  • Level-funded and self-funded plans
  • PEO and benefits consulting

Pay for results, or pay nothing.

If a group health lead we send isn’t sales-ready qualified, you don’t pay. You get a 10-day window to return any lead that doesn’t match or exceed our quality promise.

Pricing

What group health insurance leads cost in 2026

Benchmark the market before you buy. These are the going rates for group health lead generation this year.

What you’re buyingTypical 2026 priceThe catch
Aged / overflow group leads$3 – $207–30 days old and already worked by other agents; low contact and intent rates
Exclusive group health data leads$90 – $150+Real-time but form-fill only – nobody has confirmed the employer actually wants to talk; filters and territory push above the band
Group health inbound callsfrom $120 / callPriced up by employee count and call duration; quality varies call to call
Verified sales-ready appointments$150 – $600Performance-model pricing across competitive B2B verticals

Group health forgives a high cost per lead: A 20-life group runs roughly $200K–$400K in annual premium, and group medical commissions typically run 2–8% and renew every year. One closed group can cover months of lead spend – which is why verified employer intent matters more than sticker price.

How Upcision bills: Per sales-qualified group health lead, scoped to your agency. No retainers, no setup fees, and a 10-day return window on any lead that misses the bar.

Get your per-lead price
FAQ

Group health lead generation, answered

How does pricing work?

Per result. You pay an agreed price for each sales-qualified group health lead or appointment we deliver, with no retainers and no setup fees. For context, exclusive group health data leads run $90–$150+ on the open market and inbound calls start around $120 – but those prices buy contact data and connect minutes, not verified intent. At typical 30–50% contact rates, the effective cost per employer conversation runs several times sticker. Our price is scoped to your agency, and you only pay for leads that clear the quality bar on this page.

How are the group health leads generated?

Outbound at scale to employers likely to be in the market for group coverage. When a decision maker responds with interest, our in-house verification team calls them to confirm they’re sales-ready before anything reaches you.

What happens if a lead is bad?

You have a 10-day window to return any group health lead or appointment that doesn’t match or exceed the quality scope we agreed. Returned leads cost nothing.

How do leads arrive?

Directly in your CRM or marketing automation platform, with a live notification the moment each one lands. No portals to check and no spreadsheets to download.

Do you have experience in group health specifically?

Yes. A Fortune 500 group health carrier’s own vendor review ranked us their lowest cost per sale of 2024 – the recording is on this page. We have run group health campaigns since 2019 alongside adjacent verticals like payroll and bookkeeping. More recordings are on our case studies page.

Who is this not for?

Agencies without anyone who can take meetings. We deliver verified, scheduled conversations with motivated employers; someone on your side has to show up and close them.

See if we’re a fit.

If you sell group health coverage and your team can take meetings, this is the kind of pipeline we build.

Book a Consultation
No retainersPay for results only10-day return window